The virtual platform was as effective as a physical event and it helped the client to showcase their solutions and products in a much more cost-effective manner. The initiative provided a robust platform to network & interact with prospects, hold meaningful conversations through Fireside chat, Panel discussions and engage with the target audience through a repository of customized content. In a nutshell, the virtual event platform added immense value in terms of measuring the engagement metrics, analyze the ROI precisely and provided a bird’s eye view on the precise needs of the TG to create a pipeline of quality leads for the future.