Kestone provides integrated marketing services which include conceptualization, design, planning, execution, reporting and performance measurement of communication and experiential activities on behalf of our Clients and targeting the Clients' customers and partners. These services therefore seek to bring about the desired change in mind-set of the target audience to drive business transactions.

All Kestone services are delivered either as Projects or as Programs. Generally, Projects are short life-cycle activities spanning less than three months, with definite start and end dates, while Programs are long life-cycle activities with annual objectives broken down to quarterly and monthly milestones. Programs often have manpower exclusively dedicated to them.

For any assignment by Kestone, a Client would have two interfaces - a KAM (Key Account Manager) responsible for the overall relationship, value creation, customer satisfaction and commercial transactions like work estimation, purchase orders and payments; and a PM (Project Manager or Program Manager depending on whether the assignment is a Project or a Program), responsible for the success of the particular Project or Program down to the last detail and smallest deliverable.