STT GDC: Establishing Digital Presence for a Data Centre Company

Digital Brand Identity Development and Online Reputation Management

This global giant partnered with Kestone for its nation-wide launch of Data Centre Colocation services. The objective is to maintain TOMA (Top of the Mind Awareness) among CTO/CIO community by establishing a formidable digital presence, creating brand awareness, and growing business using social media, SEM, content marketing and programmatic advertising.

Choice of digital platforms for running brand awareness and lead generation campaigns include Google Ads (Search & Display), LinkedIn ads, Programmatic Advertising, Content Syndication, Facebook ads and Drip Email Marketing.

Campaign Results

  • 4,500 followers added on LinkedIn over 1 quarter
  • 63% YoY growth in organic website traffic
  • 47% YoY increase in direct website traffic
  • 370+ Sales Qualified leads generated over 1 Year