AXIS - Your key to Geo Expansion
SME sector of India is considered as the backbone of economy contributing to 45% of the industrial output, 40% of India's exports, employing 60 million people, creating 1.3 million jobs every year and producing more than 8000 quality products for the Indian and international markets. With this huge potential, backed up by strong government support; Indian SMEs continue to post their growth stories.
The SMB growth story is centred around Tier 2 and Tier 3 cities, and cities like Nashik, Bhubaneshwar, Raipur, Ranchi, Ludhiana and Coimbatore are emerging as new hubs for manufacturing, hospitality, pharmaceuticals automotive and telecom industries. This emerging market portends huge business opportunities for global brands who are looking to expand their geo presence and acquire customers in the small and medium business segment.
In order to scale their operations to match their global counterparts, SMEs are on the look-out for guidance and consultancy on how they can adopt emerging technologies to achieve business benefits like automation, cost efficiency, customer acquisition, business connectivity, increased productivity, to name a few. They are also in need of liaison and representation support with the Government and Legislature for lobbying and influencing rules and policies. Industrial Cluster Associations play a very important role in acting as a voice for the Small and medium businesses within the industrial cluster in the city.
Using AXIS – Association Industry Syndicate, a unique property created by Kestone, we are uniquely poised to provide a handshake between these two entities; brands on the one hand and SMEs on the other, such that they can discover each other, leverage their complementing strengths and services, and forge mutually beneficial business relationships with each other. We can provide reach and access to over 3 Lac organizations in 67 cities across 26 states in India through our strategic partnership with over 260 industrial cluster associations.
Leveraging the strong association network that it has built and nurtured over the last 7-8 years, Kestone offers brands access to SMB organizations in Tier 2 and Tier 3 cities by devising and implementing customized marketing campaigns that connect with first and second generation business owners and communicate the value proposition of the brand. The campaigns vary from digital to on-ground to hybrid and are built to deliver desired marketing outcomes for the brand.