Britannia 100 Year Celebrations

Some experiences change your life, some test your boundaries and some prepare you for what lies ahead.

The Britannia 100 Year Celebrations conceptualized, planned and executed by Kestone IMS has ticked all the above-mentioned check boxes, and many more. Over 2 months of intricate planning saw the team laid down the foundation for a fabulous show and the largest event series.

From breaking down the brief to bringing alive the Britannia 100 year celebration, launching the new brand identity, unveiling the marketing plans and revealing the vision for the 100th year, Kestone worked tirelessly round the clock to bring perfection in every step.

It started with the creative concept of bringing to life the Britannia avatar, Miss B, who narrated the glorious past and gave us a glimpse of the future. Connected with 10000+ people, employees, partners and distributors, a special show was also curated for ex-employees.

Kestone left no stone unturned to make sure each announcement excited the audience and kept them glued to their seats.

50 Kestone crew members travelled across the length and breadth of the country brought to life an experience which in characteristic event and execution terminology – Created a WOW!

  • Key Highlights
  • 50 Crew Members
  • 36000 WO(MAN) HOURS
  • 26 SHOWS
  • 30 ARTISTS
  • 18 CITIES
  • 60+ DAYS
Our Blogs

Our Opinions, Views and Insights

The 5 most promising entrepreneurs in India today- their story

The Indian start-up space has been chock-a-block with activity in 2018. As per a report published by, India currently hosts 26 unicorns. Check out the entire list

Read More
Top 5 Reasons To Choose Virtual Reality In Marketing

Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).

Read More
4 Major Benefits Of Having An Integrated Marketing Campaign

The basics of an integrated marketing campaign are the application of steady brand messaging across marketing channels and using different promotional approaches...

Read More