Repeating the success story with double impact
Conceptualized, planned and executed by Kestone, Dell Designathon is a unique franchise through which Dell effectively engages and reaches out to the community of young designers across various verticals with its state-of-the-art Dell Precision machines designed to meet the needs of this target group. The focus of the franchise is to connect and built brand stickiness with the user community while giving them a chance to engage with the product first hand.
Dell Designathon 2.0 was the second edition of the biggest design challenge of India powered by Dell Precision. Dell Designathon 1.0 was a 24 hour long design challenge for young designers to showcase their prowess on state-of-the-art design machines by Dell, and design their vision for the world in the year 2030. This year, Dell Designathon 2.0 offered a platform where the participants had the chance to not just compete among the best designers of the nation, but also go through knowledge imparting workshops & mentorship programs conducted by the experts from the Indian design industry.
Our dedicated team at Kestone worked day in and day out to make this unique campaign become a huge success. As a result, we seamlessly carried forward the momentum created in the pilot edition of Dell Designathon. The total number of registrations and participation saw over 2X growth in 2018 from the previous year ensuring the true spirit of ‘2.0’