Comverg Technologies Pte Ltd introduced a new on-the-move and on-your-device conferencing app, integrated with cloud support to assist in the teleconferencing and video-conferencing needs of the hyper mobile working professional. The objective of the digital marketing project was to drive app installs and user retention across 09 countries.
Google Ads | Facebook Ads | InMobi | Affiliate Network targeted app install campaigns were being managed across Facebook, Google Display Network, InMobi (Mobile app advertisement platform), and Affiliate Network. Together these platforms delivered 250k+ app installs over a span of 7 months.
The Indian start-up space has been chock-a-block with activity in 2018. As per a report published by inc42.com, India currently hosts 26 unicorns. Check out the entire list
Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).
The basics of an integrated marketing campaign are the application of steady brand messaging across marketing channels and using different promotional approaches...