Comverg Technologies, Singapore, introduced an audio and web conferencing mobile app, integrated with cloud support, to assist the hypermobile working professionals in their teleconferencing and video-conferencing needs.

Kestone devised a communication route which highlighted product’s differentiated features. Doing this was critical because the app faced competition from big and established players including Google Duo, Zoom, Blue jeans, and Skype.

The app was then launched leveraging all digital platforms including Google, YouTube, Facebook, and various Affiliate Networks to drive app installs, in-app purchases and user retention across 09 countries.

Together these channels, with insights from advanced mobile app analytics platforms, delivered 3.9 Lakh app installs over a span of 1year.