SME sector of India is considered as the backbone of economy contributing to 45% of the industrial output, 40% of India’s exports, employing 60 million people, creating 1.3 million jobs every year and producing more than 8000 quality products for the Indian and international markets. With this huge potential, backed up by strong government support; Indian SMEs continue to post their growth stories.
SAP dare to dream is an initiative by SAP to enable small and medium sized businesses to learn, share, and connect with others who are determined to grow and transform their businesses. It is a strategic program to further penetrate into non-metro clusters and industries across India thorough a programmatic approach. The SMB growth story is centred on Tier 2 and Tier 3 cities. This emerging market portends huge business opportunities for global brands that are looking to expand their geo presence and acquire customers in the small and medium business segment.
The objective of the program is to strengthen the market share of SAP and partners in non-metro territories that have immense potential for incremental business.
Kestone aims to target associations of Tier 2 cities further targeting Business owners, CXOs of organisations with turnovers between 70 Cr to 1500 Cr. This further helps in building a long term engagement and avenues for SAP and creates an IP that enables change in perception of the brand. Keeping in mind the objective we developed a theme called Dare to Dream which aimed at those who have dared to dream big and bring their dreams to reality on one hand, while also inspiring and motivating the others to open their minds and set their sights on higher goals. A customer fire side chat with a well-known SAP customer from that city also served to highlight how SAP has helped them achieve their dreams.
This has also created a platform for direct engagement of SAP with the prospective customers.