An incentive program for retailers targeting the partners of Tier-II and Tier-III cities. Seagate Partner Broadbase Program, also known as Seagate Premier League was initiated with an objective to increase and tap the business partner base for Seagate products, leading to a direct increase in sales.
Under the purview of Seagate Premier League Offer, purchase data was acquired with the help of a dedicated webpage. The retailers were awarded with points according to verified purchases and best performing business partners were rewarded with cash cards and goodies.
With Seagate Partner Broadbase program, more than 1020 Broadbase partners were profiled from tier-II and tier-III cities. 430+ partners were registered within 3 months. 3000+ Seagate units were verified as purchases. INR 12Lakh+ were rewarded to the Broadbase partners.
The program allowed Seagate to penetrate tier-II and tier-III markets and help them achieve increased top-line revenue
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