Mobile App Installs, Facebook and YouTube Marketing
Ministry of Health, Singapore, partnered with Kestone to create awareness about their DARE program which educates citizens about steps they may take to save a life in case of a cardiac arrest. We drove mobile app installs for DARE across Singapore using Google and Facebook ads and gained mindshare of people using video marketing on YouTube and Facebook.
The program was designed by the government of Singapore to help bystanders gain the knowledge about using CPR and AED in case of emergencies.
The Indian start-up space has been chock-a-block with activity in 2018. As per a report published by inc42.com, India currently hosts 26 unicorns. Check out the entire list
Technological innovations continue to impact digital marketing, and one of the most intriguing tools to enter the landscape in the past few years is virtual reality (VR).
The basics of an integrated marketing campaign are the application of steady brand messaging across marketing channels and using different promotional approaches...