MaxLife Insurance Agent Recruitment

Insurance Agents are key pillars for driving business growth at Max Life Insurance (MLI). Through this project MLI aims at strengthening the base of their insurance agents by recruiting them using social media platforms. While at one hand social media is providing laser targeted reach out to potential insurance agents, on the other hand it’s optimizing Cost Per Recruitment for MLI to the order of over 300%.

Numbers we’re proud of

  • 1.3 MN Impressions | Generated across 5 consumer segments
  • 18,000+ | Clicks Covering Delhi NCR and Mumbai
  • 550+ | Meetings Aligned for 31 MLI Branches across Delhi NCR & Mumbai
  • 85% | Lead Connected ratio
  • 2,200+ | Sign-Ups
  • 190+ | Walk-Ins
  • 300% | Reduction in Cost Per Recruitment