SingHealth: Social Cause Marketing Using Social Media

Mobile App Installs, Facebook and YouTube Marketing

Ministry of Health, Singapore, partnered with Kestone to create awareness about their DARE program which educates citizens about steps they may take to save a life in case of a cardiac arrest. We drove mobile app installs for DARE across Singapore using Google and Facebook ads and gained mindshare of people using video marketing on YouTube and Facebook.

The program was designed by the government of Singapore to help bystanders gain the knowledge about using CPR and AED in case of emergencies.

Campaign Results

  • Mobile App Installs: 20,115
  • YouTube Video Views: 1,533,125
  • Facebook Page Like: 6,141