The project was executed through specific steps to give the awareness and objective campaign a final shape. Firstly, a suite of communications tools and platforms were developed including collaterals, videos, DARE website and app and social media profiles of Facebook & Instagram. To drive the engagement, we leveraged our strategy to increase mobile app installs for DARE across Singapore using Google and Facebook ads and expanded the mindshare of people using video marketing on YouTube and Facebook. The campaign was designed in a way to so that maximum bystanders gain the knowledge about using CPR and AED in case of emergencies.