Your Brand Is What Others Say About You

Your brand is what other people say when you are not in the room
‘A brand is a story that is always being told’ – Scott Bedbury, Nike “Just Do It” campaign

Over the past 20 years, Kestone has evolved into an integrated marketing services company in a highly competitive business landscape. Few have dared to explore the space of Integrated Marketing Services as we have and stayed for so long in the business, creating new benchmarks in marketing services.

Over the years, there have been many significant milestones for the company—a research start-up in 1997, Going through a name change in 2006 and taking first step in becoming an IMS organization; In 2008, we got acquired by Career Launcher; In 2012 we dared to become a complete integrated solutions company; launched the highly-successful annual Young India Challenge, an innovative quiz platform for school students, in 2012; started Singapore operations in 2015 and crossed the Rs 100-crore mark in 2015-16 and launched MeltingPot (a platform for innovation in research and for collaboration between corporate and academia) in 2016. In 2017, we want to mark a new shift. A new beginning, a rebirth if you will. One that is based on the foundation of our very name—Kestone.

The new logo is centered around the imagery of the word keystone. In architecture, the keystone is a wedge-shaped piece at the crown of an arch that locks the other pieces in place. It is the central or the one thing upon which everything else depends. Much like we are. We aim to be the keystone for all our clients. Through this rebrand, we aim to project a more contemporary brand image consistently across all channels, including the web and digital. This rebrand has helped us to create a strong brand entity, strengthen our brand and what it represents globally.

Currently, we provide services to clients through six verticals—Sales (Manpower + Training) & Marketing (Digital Marketing, Customized Engagement Programs, Events and Marcom). In this brand overhaul, we have democratized all our offerings under one umbrella. The focus is on integration, innovation & productization and how we can make a difference to companies by providing them #Waymore Strength, #Waymore Connect and #Waymore Focus. Just like our logo keystone, we lend a lot of strength to whatever we do and to the relationships we have built in a contemporary and connected way. Going forward, we want our clients to access off-the-shelf services in a seamless manner.

“ What Got You Here Won’t Get You There” – Marshall Goldsmith

We realize that we need to quickly change to lay a foundation for the next decade. We cannot be happy with delivering the same services in a similar manner even though it is yielding results. The focus is on an integrated solution approach which gives a stronger ROI to a brand. Integrated approach is the future of marketing. This helps in a more targeted approach. Instead of money being spent on mass marketing, can we get that same money to be invested in reaching out to the customer in a focused manner. Innovation will lie at the heart of it with productization and creating IPs taking a totally different shape. Our learnings of 20 years are being converted into a knowledge bank for lot more people to benefit from it. The idea is to make the customer journey beautiful, whether we do it or someone else learns and does it.

It’s time for #WayMoreKestone